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UW Design Show 2019
From the Ground Up

Visual System View live website 

About I was lucky enough to spearhead the 2019 UW Design Show branding.  This process was a conceptual collaboration between 60 individuals. My contribution was synthesizing these thematic opinions class-wide into a singular visual system. 

I executed the typography, poster layout/design, and the overall branding system.

This visual identity represents three years of design comradery for the Design Class of 2019. Capturing themes of growth, expansion, and traversing a landscape full of peaks and valleys - similar to the journey that is the UW Design program. 

The main branding elements were adapted into physical installations such as a custom “build your own publication” wall (led by Matt Wright and Chloe Corriveau) and a hand-made model (led by Nate Smith) projected upon to greet viewers into the show. 

See the full show website here:

10 weeks


Earlier executions of the concept. 

Me graduating ☺︎

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